“We want[ed] to reclaim the term, deconstruct the misconceptions attached to the term feminist, and demonstrate that feminism is something that is inclusive and does represent different voices.”

— Aishah Nofal

“Believing in gender equality is a value that can live harmoniously with many other aspects of one’s identity and I thought it was important to highlight this dynamic with our campaign. It was about recognising that more than one thing is true for us at the same time.”

— Amanda Ghahremani